Counting The True Cost Of Reputation And ESG Risk

Organizations are increasingly focused on protecting their brand's reputation, shifting from a PR issue to a financial concern. Our survey of 375 executives highlights growing awareness and preparedness, but reduced confidence in risk processes.

Overview

Reputation management was once an afterthought, primarily handled by crisis communication teams. However, this perception has shifted.

Issues tied to reputation, like environmental, social and governance (ESG) concerns, now play a central role in financial and business strategies, requiring a more proactive approach. The rise of social media, capable of spreading negative events rapidly, has intensified this shift, posing challenges for risk, finance, and communication departments.