ARTICLE · 07 APRIL 2022

IP Trends Driving Differentiation In Australia And China

Herbert Smith Freehills Kramer LLP

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Emma Iles (Partner, Melbourne) and Peng Lei (Partner, Kewei, Shanghai) discuss recent intellectual property developments in Australia and China with an impact on the consumer sector including the...

GlobalConsumer Protection

Emma Iles (Partner, Melbourne) and Peng Lei (Partner, Kewei, Shanghai) discuss recent intellectual property developments in Australia and China with an impact on the consumer sector including the availability of interlocutory injunctions, product distinction through competitor comparison, punitive damages and trends in the development of green consumer technologies. Emma and Peng share their insights, with a focus on the consequences for product differentiation.

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About the Future of Consumer – Asia-Pacific Predictions series

Rampant digitisation, pressure on ESG, post-Covid upheaval - our video series tackles the big trends in the booming Asia-Pacific consumer sector

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