Esports & Interactive Entertainment

Video games are no longer confined to small rooms. From personal entertainment systems, to 'LAN party' subculture, to mainstream media, the industry has transformed and is changing at a tremendous pace. Around the globe, traditional sports stadiums and arenas are now regularly packed with fans who turn up to experience their favourite professional players competing against each other in organised multiplayer video game competitions.

Last summer, Kyle 'Bugha' Giersdorf, a 16-year-old from Pennsylvania (US), made global, mainstream headlines by winning the inaugural Fornite World Cup taking home a prize of $3 million. Over 19,000 people attended the sold-out three-day event which was watched by millions of people online.