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ARTICLE · 24 JUNE 2021

Superstars Vs Sponsors

ISOLAS LLP
ISOLAS LLP
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ISOLAS LLP

ISOLAS LLP

ISOLAS is a leading international law firm with its headquarters in Gibraltar. Established in 1892,...

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First Cristiano Ronaldo and then Paul Pogba.

GibraltarMedia, Telecoms, IT, Entertainment

First Cristiano Ronaldo and then Paul Pogba. Where and when will the buck stop and what could sponsorship giants like Coca Cola or Heineken do?

Earlier this week, footballing icons, which included the likes of Cristiano Ronaldo and Paul Pogba, made the headlines during their respective press conferences, whereby they removed the UEFA paid sponsorship products from view of the cameras.

In the case of Ronaldo, the Portuguese national is seen to retract two glass bottles of Coca-Cola from the table, as he then picks up an unbranded bottle of water, stating the words “agua”, seemingly encouraging others to drink water instead.

On the other hand, Pogba, a French national and devout practising Muslim, similarly, is seen removing a bottle of Heineken from the table, before he began addressing the journalists for his post-match press conference following his win with France.

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