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ARTICLE · 08 MAY 2018

Web Tracking Only Allowed With Consent As Of May 25, 2018?

Shortly prior to the direct application of the EU General Data Protection Regulation (GDPR), the Data Protection Conference ...

GermanyPrivacy

Shortly prior to the direct application of the EU General Data Protection Regulation (GDPR), the Data Protection Conference (= the Conference of independent data protection authorities of the federal government and the German states) issued a surprising position statement on the applicability of the Telemedia Act as of May 25, 2018.

According to the opinion of the Data Protection Conference, the 4th chapter of the Telemedia Act will no longer apply under the GDPR. The provisions in this chapter are largely based on the Data Protection Directive, which will be repealed by the GDPR. As a result, data processing can no longer be based on Sections 12, 13, 15 Telemedia Act as of May 25, 2018. Grounds for legality of reach measurement and the use of tracking tools must therefore be found directly in the GDPR. This is also the result of the Data Protection Conference's considerations in the position statement, which is generally supported.

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