German Startup Breaks Down Cultural Barriers, One Post At A Time

THE SITUATION:

In 2020, two young women—Maja Bogojević and Victoria Jeffries—launched an Instagram account (@erklaermirmal) with the goal of fostering inclusion and understanding of marginalized groups within German society. (Loosely translated, “erklär mir mal” means “explain to me.”)

Not long after they began posting colorful graphics and videos paired with short explanations of immigration-, LGBTQ+- and other diversity-related terms, companies took notice and began asking them to host educational inclusivity workshops for employees.

Fast forward three years, and the erklär mir mal team has grown to more than 10 people, hosted a number of workshops, received financial support and attracted more than 75,000 Instagram followers (and counting).