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ARTICLE · 16 JANUARY 2019

Basics For Sharing Direct Marketing Databases With Business Partners In The EU

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Many companies share personal information they gather directly from individuals with "business partners" who use the information for their own direct marketing purposes.

FrancePrivacy
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Many companies share personal information they gather directly from individuals with "business partners" who use the information for their own direct marketing purposes. It is the case, for example, of companies that provide services on the internet free of charge but gather and sell the data related to their users to business partners. As the Washington Post recently learned, companies with this business model may find it challenging to comply with the European requirements, especially considering the new definition of consent set out in the GDPR.

The French Data Protection Authority (the "French DPA") recently published a list of 5 basic principles to be complied with when sharing personal information with business partners:

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