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ARTICLE · 08 JANUARY 2025

Market Intelligence Thought Leadership Award Winner

Paris 2024 Olympics – A Risky Business?

How can excellence in sport be insured, when this ideal is confronted to the harsh reality of multiple pressures: socio-political, technology, climate and ESG.

FranceMedia, Telecoms, IT, Entertainment

How can excellence in sport be insured, when this ideal is confronted to the harsh reality of multiple pressures: socio-political, technology, climate and ESG.

Olympic games evoke world records and superlatives: athletes were not the only ones expected to excel in Paris; but also a complex supply chain of organizers and suppliers planning for years the world's largest sports event; one critical component, often overlooked, is insurance.

In summer 2024, Europe hosted a cluster of sports events: Euro 2024, Le Tour de France, but all eyes were on the Olympics and Paralympics. With sudden concentrations of risk, large sports events push risk management and insurance to their limits and require specialized experience and preparedness for the unprecedented. This article reflects on what is involved, behind the scenes, to insure excellence in sport, when this ideal is confronted to the harsh reality of multiple pressures: climate, socio-political, technology and ESG.

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