ARTICLE · 31 AUGUST 2022

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Web3, métavers : quelle protection des droits de propriété intellectuelle ?

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Vecteurs de visibilité et de monétisation, de nombreux acteurs ont fait leurs premiers pas sur les « métavers », ces nouveaux espaces décentralisés d'interaction basés sur la blockchain.

FranceIntellectual Property

Claire Benassar

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Vecteurs de visibilité et de monétisation, de nombreux acteurs ont fait leurs premiers pas sur les « métavers », ces nouveaux espaces décentralisés d'interaction basés sur la blockchain.

Ces univers en ligne proposent des opportunités inédites pour certaines entreprises, et notamment celles relevant du secteur du luxe, ayant néanmoins pour conséquence de voir émerger de nouvelles formes de contrefaçons ou d'abus de droits de propriété intellectuelle.

Bien que ce « Web3 » soit encore peu appréhendé par la réglementation et par la jurisprudence, il ne s'agit pas d'un « far-west numérique » pour autant. Et pour cause, certains des acteurs s'initiant au métavers ont recours à certaines stratégies en vue de ne pas laisser leurs droits de propriété intellectuelle sans protection.

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