ARTICLE · 13 SEPTEMBER 2022

Référencement sur Internet : attention à la contrefaçon de marque !

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Face à l'apogée du e-commerce, celui-ci ayant en un an enregistré une croissance de +11,8% par rapport au 1er trimestre 2021[1], nombreuses sont les stratégies et pratiques mises en place...

FranceIntellectual Property

Claire Benassar

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Face à l'apogée du e-commerce, celui-ci ayant en un an enregistré une croissance de +11,8% par rapport au 1er trimestre 2021¹, nombreuses sont les stratégies et pratiques mises en place par les commerçants pour maximiser la visibilité de leurs plateformes et attirer les consommateurs.

Le géant américain Amazon en a toutefois récemment fait les frais. Par une décision du 10 juin 2022, le tribunal judiciaire de Paris a condamné la société en raison des actes de contrefaçon de la marque CARRE BLANC résultant de ses pratiques de référencement naturel et payant.

La société CARRE BLANC EXPANSION estimait effectivement que les pratiques de la marketplace étaient constitutives, d'une part, de contrefaçon de sa marque, et, d'autre part, d'actes de concurrence déloyale.

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