This article first appeared in the Globe White Page IP Guide - Building and enforcing intellectual property value
The importance of having an intellectual property rights strategy as an integral part of overall business strategy is widely recognised. Behind most successful business stories there is also a successful building of and management of intellectual property rights. In Finland’s technology intensive sectors, encompassing traditional mechanical (and often paper & pulp related), as well as high tech electronic, IT and biotech industries, carefully considered policies on trade secret protection, patent strategy, product design and branding are all dominant factors effecting domestic and international success. The increased demand for entertainment, whether in musical, film or multimedia format, requires new considerations for the scope of copyright protection, distribution and neighbouring rights. The easy distribution of wireless entertainment also puts new standards on the
