Protecting Your Company's Intellectual Property

A guide to clearing and securing your intellectual property rights

Intellectual property (IP) is a critical aspect of the gaming industry, as it protects the unique elements that distinguish a game from others and provide it with value. To protect and clear their IP rights, gaming companies should take the following steps:

Conduct a thorough search and analysis

Before using any IP in a game, the company should conduct a thorough search of existing IP to determine if the use may infringe on the rights of others. For example, a game world may include logos which are similar or identical to registered trademarks, which may impose a risk of infringement. Keeping good records of sources of inspiration will help in conducting the search. The company should also consult with an IP attorney to assess any potential legal risks.