Back To The Future

We are coming out of the pandemic, but the world is not the same. These exceptional months have permanently altered business. They have accelerated digitalisation and the green transition. They have irreversibly changed human behaviour and the way we work. They have polarised the business world into winners and losers. Global economic stimulus has reached a scale that has never been seen before, and no-one knows where this will ultimately lead.

These are not the only big changes in the air. The crisis of the pandemic highlighted the role of business owners and boards of directors, but that role has been changing for other reasons, too. The way that companies create value is changing rapidly. Steering the value of a company can no longer be successfully done using short-term financial metrics, but requires owners to have more extensive expertise, vision and an understanding of the times. Companies are expected to act sustainably, and success is more and more linked to