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ARTICLE · 03 NOVEMBER 2023

The Data Privacy Revolution: Meta's Subscription Shift Sparks Controversy In The EU

Preiskel & Co
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In a controversial move, Meta is gearing up to charge EU users for access to Instagram and Facebook.

European UnionPrivacy
Jose Saras
Jose Saras
Xavier Prida
Xavier Prida

In a controversial move, Meta is gearing up to charge EU users for access to Instagram and Facebook. Unless users consent to allow the tech giant to use their personal information for targeted ads, a monthly subscription fee of $14 for Instagram on mobile devices or $17 for both Facebook and Instagram on desktop will be imposed. This development comes following discussions with EU regulators who are keen on curbing the ways Big Tech companies profit from user data.

The plans, reported by insiders and The Wall Street Journal, highlight a growing trend among social media platforms. Traditionally offering all features for free, these platforms are increasingly exploring subscription-based models. This shift is driven by mounting pressure from privacy regulations and the changing dynamics of digital marketing budgets.

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