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ARTICLE · 24 AUGUST 2018

Proposed Amendments To The ePrivacy Regulation

Reed Smith (Worldwide)
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On 10 July 2018, the Council of the European Union has published a draft of revisions to the proposed ePrivacy Regulation (ePR). The ePR is likely to come into force in 2019.

European UnionPrivacy
Cynthia O'Donoghue
Cynthia O'Donoghue
John O'Brien
John O'Brien
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On 10 July 2018, the Council of the European Union has published a draft of revisions to the proposed ePrivacy Regulation (ePR). The ePR is likely to come into force in 2019.

The ePR will repeal and replace the Privacy and Electronic Communications Directive 2002/58/EC. The ePR will align Europe's ePrivacy regime more closely with privacy regime set out in the General Data Protection Regulation (GDPR). The GDPR took effect on 25 May 2018.

Objectives

The ePR focuses on the confidentiality of users' electronic communications. It will also regulate activities such as:

  • direct marketing,
  • website audience measurement,
  • the transmission of communications across devices and browsers, and

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