Enforcement And Transparency Obligations Under The EU AI Act Are Now In Effect

On August 2, 2026, the EU AI Act (the “AI Act”) entered a new implementation phase with two key developments: (i) the European Commission’s AI Office and Member State authorities began enforcing applicable AI Act requirements, including the rules for general-purpose AI (GPAI) models; and (ii) the AI Act’s Article 50 (transparency obligations) also took effect, requiring certain providers and businesses using AI to disclose when people are interacting with AI. Although the AI Act entered into force over two years ago, August 2026 marks a new chapter in its implementation. Businesses should expect increased regulatory oversight and scrutiny of AI developed, offered, or used in the EU.

AI System, Defined