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ARTICLE · 22 JUNE 2016

Updating The AVMS Directive: Making VoD Services Pay?

Reed Smith (Worldwide)
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Our latest client alert on the European Commission's Digital Single Market strategy sets out some of the key aspects of the most recent proposal from the Commission relating to the Audiovisual Media Services Directive...

European UnionMedia, Telecoms, IT, Entertainment
James Tobias
James Tobias
Stephen Edwards
Stephen Edwards
Gregor Pryor
Gregor Pryor
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Our latest client alert on the European Commission's Digital Single Market strategy sets out some of the key aspects of the most recent proposal from the Commission relating to the Audiovisual Media Services Directive and some of the effects they will have on the industry.

Background

On 25 May 2016, the European Commission published its latest proposals regarding its Digital Single Market (DSM) strategy. The Commission has been developing its strategy in earnest over the last 12 months and previously issued a number of public consultations1 to seek feedback from stakeholders.

One of the aspects for which the Commission sought feedback was in relation to performance and effectiveness of the Audiovisual Media Services (AVMS) Directive. From July to September 2015, 434 different stakeholders responded to the consultation, providing valuable information and opinions that have helped to shape the Commission's approach to the regulation of audio-visual content.

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