Regulation (EU) 2018/302 on addressing
unjustified geo-blocking and other forms of discrimination
("Geo-blocking Regulation"), applicable
as from 3 December 2018, sets out rules prohibiting discrimination
against consumers, and, as the case may be, undertakings, based on
their nationality, place of residence or establishment when they
purchase goods or services.
As a matter of general principle, the Geo-blocking Regulation
prohibits any EU trader from discriminating customers from EU
countries other than the one in which it is established on the
basis of their nationality, place of residence or establishment.
However the Geo-Blocking Regulation (i) does not prevent traders
from making specific offers only to a specific territory within a
Member State or other targeted offers to certain groups of
customers on a non-discriminatory basis and (ii) does not order
traders to deliver goods or services in other (EU) countries.
