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ARTICLE · 19 MAY 2024

When Brands Get Personal

Kylian Mbappé is one of the best and most famous footballers in the world, so it comes as no surprise that soon, he'll be heading to what is arguably the biggest football club in the world...

European UnionIntellectual Property

In this article we'll be discussing the trade marks of a few well-known individuals beginning with a world-renowned football player.

Kylian Mbappé

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Kylian Mbappé is one of the best and most famous footballers in the world, so it comes as no surprise that soon, he'll be heading to what is arguably the biggest football club in the world, Real Madrid. Mbappé, known for scoring many goals, tends to celebrate these goals with an unusual gesture – by crossing his arms and tucking his hands under his armpits. Why does he do this, you ask? Well, we aren't really sure, there's no accounting for these things! But it could, of course, be that Mbappé has been advised by some branding guru to adopt a gesture that will become synonymous with him, and therefore becoming his trade mark.

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