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ARTICLE · 27 MAY 2022

Trademarks In The Metaverse

World Intellectual Property Day is celebrated on April 26 and, this year, with the theme chosen by the World Intellectual Property Organization (WIPO): "IP and Youth: innovating for a better future".

European UnionIntellectual Property

World Intellectual Property Day is celebrated on April 26 and, this year, with the theme chosen by the World Intellectual Property Organization (WIPO): "IP and Youth: innovating for a better future". The relationship between youth and IP has at least two directions. In one direction, youth innovate and get protection through IP. In another, youth are the main addressees of IP-protected innovations. It is mainly in this direction of the relationship that the sub-theme of trademarks in the metaverse is situated.

What is the metaverse?

The creation of the term "metaverse" is usually attributed to Neal Stephenson, who may have used it for the first time in his science fiction novel Snow Crash, and the result of the mixing of the words "meta" and "universe". This is the metaverse, a universe that is beyond something. That something is the non-digital world, so that universe is digital.

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