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ARTICLE · 20 JULY 2016

Retail Brand Protection – Another String To The Bow

A recent decision of the CJEU (Tommy Hilfiger Licensing LLC and Others v Delta Center a.s. C-494/15 ) has helped widen the options for many retailers seeking to curb brand infringements.

European UnionIntellectual Property

A recent decision of the CJEU (Tommy Hilfiger Licensing LLC and Others v Delta Center a.s. C-494/15 ) has helped widen the options for many retailers seeking to curb brand infringements.

The decision itself relates to market stalls and establishes that operators of physical marketplaces can be forced to take active steps to curb trade mark infringements made by market traders using their facilities. However, in order to understand the wider implications of the case it is first necessary to look at an earlier decision of the CJEU in 2011 involving proceedings brought by L'Oreal and others against eBay (Case C-324/09L'Oréal and Others).

The L'Oreal case concerned litigation brought by a number of brand owners in order to establish that operators of online marketplaces, such as eBay, had obligations in certain circumstances to prevent sellers using their facilities to infringe third party intellectual property rights. As part of its decision the CJEU determined that

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