Occasionally, the principle of morality, as outlined in Article
7(1)(f) of the European Union Trademark Regulation (EUTMR), prompts
discussions regarding its interpretation.
Since this principle is grounded in subjective values that rely
on the fundamental ethical norms accepted by civilised society at
any given time, it must be constantly reassessed, reconsidered and
even modernised.
Over the years, the EU Intellectual Property Office (EUIPO)
examiners and the EU Boards of Appeal have established significant
jurisprudence. In certain instances, the refusal of a trademark is
unequivocal, such as in cases involving profanity and vulgar
language, as the case "F*uck the small talk".
