EU Trademark System Changes - Practical Effects On Portfolio Management And Strategy

The EU trademark system has undergone substantial reform. A first set of changes entered into force on 23 March 2016.

The unitary Community Trademark (CTM) is now called the European Union Trade Mark (EUTM). The Office for Harmonization in the Internal Market (OHIM) is now called the European Union Intellectual Property Office (EUIPO).

Changes of fees

A new "one-fee-per-class" system will apply: The basic fee will be lower than it was before. It will apply for trademark filings and renewals covering one class of goods and services. Every additional class will cost an additional fee. While previously three classes were covered by the basic fee, applicants will have to consider budgetary aspects starting from the first class in the future.