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ARTICLE · 06 SEPTEMBER 2007

Alternative Dispute Resolution for .eu Domain Names

Mayer Brown
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Every time that a new Top-Level Domain is introduced, cybersquatters aim to profit from the goodwill of third party trademarks by the bad-faith registration and trafficking in domain names that are identical or confusingly similar to that trademark.

European UnionIntellectual Property
Stephanie Hartung, LLM
Stephanie Hartung, LLM
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Every time that a new Top-Level Domain is introduced, cybersquatters aim to profit from the goodwill of third party trademarks by the bad-faith registration and trafficking in domain names that are identical or confusingly similar to that trademark.

This was particularly true in connection with the recent introduction of the .eu Top-Level Domain (TLD), which started on December 7, 2005, and is claimed to be the most successful introduction of a new TLD of all time. According to the official registry EURid, there are approximately 2.4 million .eu domain names in current use, making .eu the third most registered country-code TLD in Europe (right after .de and .uk).

Regardless of this quantitative success, the introduction of .eu was, above all, characterized by its extremely formalistic "Sunrise Period," which initially was meant to protect trademark owners, but actually allowed domain name grabbers to profit from bureaucratic mistakes both in the complex and often

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