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ARTICLE · 01 JUNE 2022

The New EU Rules On Distribution Agreements Enter Into Force

The revision of the Vertical Block Exemption Regulation and its accompanying Guidelines has reached its completion.

European UnionGovernment, Public Sector

The revision of the Vertical Block Exemption Regulation and its accompanying Guidelines has reached its completion. On 1 June 2022, the new EU rules on distribution agreements enter into force. While the analytical framework remains the same, the new rules address how the block exemption should be applied to distribution agreements affected by the increase of online sales and new market players. The main changes relate to the treatment of online restrictions and the platform economy, active sales restrictions in distribution systems and dual distribution.

In May 2022 the Commission adopted the revised Vertical Block Exemption Regulation ("VBER") and its accompanying Guidelines. The new rules are a revision of the 2010 Regulation and Guidelines that took four years to conclude and produced hundreds of pages of evaluations and expert reports (see the Commission's website). Today, on 1 June 2022, the revised EU distribution rules enter into force. A transitional

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