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ARTICLE · 22 MAY 2016

The European Dilemma

DMS Governance Ltd
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You may think this title is a reflection on the substance of the article; namely, observations on how non-EU funds approach raising capital in Europe. It is not.

European UnionFinance and Banking
John D’Agostino
John D’Agostino
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Originally published in Marcum's newsletter, Private Investment Forum, Spring 2016.

You may think this title is a reflection on the substance of the article; namely, observations on how non-EU funds approach raising capital in Europe. It is not.

Actually, this title refers to the goals of this writer. How do you approach a topic that has been covered ad nauseaum in a manner that informs and provokes thought? How do you cover a topic that is still misunderstood but for which boredom has set in?

Perhaps the best way is to address the key talking points that appear as elephants in the room; that is, the main talking points that are circulating about marketing in the European Union (or more precisely, the European Economic Association, or EEA) and seeing how closely they tie into reality.

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