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ARTICLE · 09 JANUARY 2026

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New EU Packaging And Packaging Waste Regulation (PPWR) | Less Than A Year Before Entry Into Application

The Regulation (EU) 2025/40 on packaging and packaging waste (PPWR) was adopted on 19 December 2024 and will apply from 12 August 2026. It replaces the existing Directive 94/62/EC...

European UnionEnvironment

The Regulation (EU) 2025/40 on packaging and packaging waste (PPWR) was adopted on 19 December 2024 and will apply from 12 August 2026. It replaces the existing Directive 94/62/EC and, as directly applicable regulation, will apply uniformly across Member States.

The PPWR aims to reduce packaging waste, improve recyclability of packaging and harmonise standards across the EU internal market.

Below are the key points that businesses need to know. 

1. Scope and Business Impact 

The new Regulation applies to all packaging placed on the EU market, regardless of material, origin or use (Article 2). This includes sales packaging, grouped packaging and transport packaging (recital 10). 

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