Green Claims Directive: Update On Recent Developments

On 12 March, the European Parliament (the Parliament) voted 467-65 to approve their adopted position on the proposed directive on the substantiation and communication of explicit environmental claims (the "Green Claims Directive").

The proposal for the Green Claims Directive was released by the European Commission (the Commission) on the 22 March 2023, introducing minimum requirements for companies wishing to substantiate and communicate explicit environmental claims not mandated by law. The directive is intended to be applicable for all traders making such claims in B2C practices, except for micro entities, and sets regulatory requirements in the following areas.

• How an explicit environmental claim must be substantiated