To The Point: Technology & Digitalisation

Preface

E-commerce: How do I inform my customers correctly?

One of the main obligations of providers of ecommerce solutions (e.g. web shops, platforms, etc.) is to provide customers with comprehensive and complete information. The information obligations (regulated by European and national law) are complex and implementing them can be challenging.

In a recent case decided by the Austrian Supreme Court, the obligation to inform the buyer about the existence of a legal warranty for the goods and, if applicable, about the existence and conditions of commercial guarantees, was at issue.

The Association for Consumer Information (Verein für Konsumenteninformation) (the "Association") sued a company operating in Austria, taking the position that the conditions of product guarantees in the web shop must be printed in full for each product. The view taken by the Association would have meant that every web shop operator in Austria would be compelled to redesign its