The Supreme Council for Media Regulation (SCMR) introduced
amendments to the regulations and standards for advertising health
services, medical products, food products, and competitions in
Egypt by decision no. 9 of 2025 (the “Decision”). The
Decision, published in the Egyptian Gazette on March 9, 2025, came
into effect as of March 1, 2025, and applies to all press and media
institutions operating in Egypt.
The Decision aims to ensure compliance with ethical principles
and intellectual property rights, as well as to protect consumers
from false, misleading, or deceptive advertising. It also requires
obtaining prior approvals from relevant authorities for certain
types of advertisements and notifying the Consumer Protection
Agency of any competitions.
