The European Commission has long recognised the impact of the
Fourth Industrial Revolution or 4IR (also known as Industry 4.0)
globally. Consequently, in embracing the new digital trends and
technology markets, it has set an objective of securing a future
for members' markets which is fit for the digital age.
This will involve moving from 27 members' individual digital
markets to a Digital Single Market (DSM). The DSM has been one of
the EU's priorities since 2015. It is directed at resolving the
complexities of key differences between online and offline markets
and facilitating cross-border online activity between the 27
members. The introduction of the DSM is aimed at maximising the
growth potential of the European Digital Economy.
