Pamela A Evangelou of Elias Neocleous & Co describes how the
guidelines on marketing communications under the Cross-Border
Distribution Regulation are being implemented in Cyprus
On August 2 2021, the European Securities and Markets Authority
(ESMA) published guidelines on marketing communications under
Regulation (EU) 2019/1156 on facilitating cross-border distribution
of collective investment undertakings and amending Regulations (EU)
345/2013, (EU) 346/2013 and (EU) 1286/2014 (the Cross-Border
Distribution Regulation).
Article 1 of the Cross-Border Distribution Regulation:
(i) Establishes uniform rules on (a) the publication of national
provisions concerning marketing requirements for collective
investment undertakings and (b) marketing communications addressed
to investors;
