In 2009, the Colombian Congress
determined that the consumption of tobacco products had to be
discouraged in the country. With that in mind, the enactment of Law
1335 introduced several regulations tending to prevent damages to
the health of minors and non-smokers.
Furthermore, such law determined a
number of public policies aiming to prevent tobacco consumption and
dependency, among which it provides that the "packaging and
labeling of tobacco products or its derivatives may not: a) be
directed to minors or be especially attractive to these; b) suggest
that smoking contributes to athletic or sporting success,
popularity, professional success or sexual success; c) contain
false or misleading advertising using terms such as
"light," "mild," or "low tar, nicotine
and carbon monoxide," cigarettes"1.
Moreover, it includes regulations that hold that all cigarette,
tobacco and its derivatives products should include warning phrases
appearing on the surfaces of each of the
