Months after filing two complaints to the Superintendence of
Industry and Commerce (SIC) against the misleading advertising of
two drinks marked to minors, and without receiving any response
from the entity, the non-profit organization RED PAPAZ filed last
September 7, a legal action against the SIC and the
National Institute for Surveillance of Drugs and Food (INVIMA), in
order to protect the rights of minors and get action on false
messages of products such as "makes you grow and learn",
"real fruit", "ideal for children" or
"recommended by pediatricians", considering that they can
affect consumer decisions and undermine the rights of a balanced
children´s diet.
According to the executive director of the organization
"these are beverages that, on average, have 8% or less of
fruit, in addition to an excess of sugar, which even exceed between
80 and 90% as recommended by the Pan American Organization of
Health", so in her opinion, the products are passing off
as
