Times have undoubtedly changed. Equality is the purpose of many
fights due to gender, race, sexual preference, among others and
roles divided by presupposition are no longer accepted.
Although not many legal systems have included rules concerning
these issues, the influence of social media has changed the feed
back from each ad launched into the market. Consumers are no longer
distant from manufacturers and distributors; this means that
waiting until a market research is performed to determine how
certain ad was received, is not necessary anymore. Social media
closed the gap and made advertisement accessible for consumers to
criticize or support.
Thus, reaction (either positive or negative) towards an ad is
immediate. Most robust trademarks know how their advertisement has
been received and can adapt easily to where the world is moving, to
what the world is accepting or can simply adopt a disruptive
practice, which creates noise, that sometimes is the whole
point.
