August 6, 2014, New York, N.Y. – The Ministry of Trade,
Industry, and Tourism in Colombia recently issued rules on
advertising to children. "This is the first time that
Colombia has comprehensively regulated children's
advertising," said Juan Carlos Uribe, Partner at Triana, Uribe
& Michelsen, and GALA's Colombian representative.
The Ministry's Decree 975 regulates what content is
permitted in children's advertising and provides for various
disclosure requirements, including in branded entertainment and
digital platforms. Regarding advertising generally, the
Decree requires that advertising must contain the minimum age
necessary to operate the product, avoid exaggerated product claims,
and disclose whether batteries are required. The Decree also
prohibits advertising that suggests that failure to have a product
will lead to social rejection.
