Legal And Regulatory Environment

Regulatory actions and enforcement activities 

In 2025, regulatory oversight in China's consumer sector underwent a series of developments, with authorities placing renewed emphasis on the safety and quality of consumer goods and services. Enforcement actions were particularly focused on certain key segments such as food, e-commerce, pharmaceuticals, public utilities, elderly care, childcare and tourism, while the broader regulatory landscape continued to be shaped by geopolitical developments and evolving trade and tariff controls.

A major policy milestone was the joint issuance of the Three-Year Action Plan for Optimising the Consumption Environment (2025–2027) in February 2025 by the State Administration for Market Regulation, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Commerce and Ministry of Culture and Tourism. The Action Plan sets out core priorities, including (i) upholding safety