Although the existing laws and regulations already establish
certain rules and general principles for product promotional
activities by pharmaceutical enterprises, the RDPAC Code of
Practice 2012 ("RDPAC Code") has further refined and
defined the relevant requirements and standards for medical
promotion and seeks to establish a bright line industrial
practice.
The RDPAC Code only applies to RDPAC members. However, according
to the comment made by RDPAC, the RDPAC Code will also regulate the
behavior between its members and their subcontractor (such as
consultants, contracted sales representatives or PR agents). RDPAC
requires its members' counterparties to be in compliance with
RDPAC when acting on its behalf. Therefore, non-RDPAC entities are
also required to pay attention to the RDPAC Code when dealing with
RDPAC members.
