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ARTICLE · 20 FEBRUARY 2017

Proyecto De Le De Marketing Directo

Carey
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Este busca que las empresas provean un contrato donde los consumidores permltan la recepci6n de publicidad directa;

ChileMedia, Telecoms, IT, Entertainment
Paulina Silva
Paulina Silva

Este busca que las empresas provean un contrato donde los consumidores permltan la recepci6n de  publicidad directa; Se prohiba la entrega de datos personales a terceros y que los banners de  paginas web, Apps o emails, ademas de ser autorizados por el consumidor, contengan toda la  informaci6n que exige el proyecto de ley.

De aprobarse este proyecto, SERNAC serfa el uni.co organismo encargado de proteger  los datos de  consumidores y el incumplimiento de estas obligaciones podrfa sancionarse con multas de hasta SO  UTM.

Hablarnos con Paulina Silva, Directora del Grupo de Propiedad Intelectual y Tecnologfas de la  lnformaci6n de Carey y Abogados y responsable de las asesorias relaciona.d a s con derechos de  propiedad intelectual y nuevas  tecnologfas.

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