Canadian Regulators Warn Of Problematic Advertising And Marketing Practices Of Crypto Trading Platforms

Joint guidance published by the Canadian Securities Administrators (CSA) and the Investment Industry Regulatory Organization of Canada (IIROC) provides clarity for crypto asset platforms with respect to advertising, marketing and social media use in Canada.

• Principal requirements with respect to advertising, marketing, social media activities, fee disclosure and other compliance matters for crypto-trading platforms under Canadian securities legislation are set out in the guidance, with examples of statements that could be considered false or misleading.
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• Advertising and marketing activities may be reviewed by the CSA as part of the registration review process and following registration as part of a compliance review.