The Discipline Of Innovation: Be Lean

The concept of Lean has been applied in various organizational settings: service delivery processes, manufacturing, business start-ups and most recently, innovation management.

This last setting, innovation management, is not a new business concept; Peter F. Drucker wrote a classic article on the discipline of innovation almost thirty years ago (republished in Harvard Business Review in 1998).

But the application of Lean to innovation management is fairly recent, responding to the fact that few organizations today have enough time and resources to invest in rigorous development and testing of new products and services. Lean innovation management helps to answer the question that MNP clients face every day: How can we innovate and grow quickly at a lower cost and with fewer resources?