Real estate marketing has traditionally been regionally
focussed. Though the size of the region can differ, buyers were
thought to be more likely to approach opportunities which were
geographically convenient. What is geographically convenient
for an institutional investor differs from what is geographically
convenient for a first-time home buyer.
While this may still be true, vendors and brokers are
increasingly catering to international investors. In a recent
newsletter posted
on Property Biz
Canada, it was reported that Century 21 recently launched a new global
listings website, providing consumers around the world with
centralized access to all of its property listings.
The launch comes at a time when international investors are
showing increased interest in both Canadian residential and
commercial real estate. A report earlier in the year from Sotheby's
International Realty Canada said increased international buyer
demand would spur strong fall sales in
