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ARTICLE · 14 JANUARY 2014

Top Ten Things You Need To Know About Canada's Anti-Spam Law

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On July 1, 2014, Bill C-28 which is Canada's anti-spam law will finally come into force.

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Article by Sharon E. Groom and Amrita Mann, student at law

On July 1, 2014, Bill C-28 which is Canada's anti-spam law ("CASL") will finally come into force. Industry Canada's final regulations were released on December 4, 2013 and so we now have a clear picture of what the rules are.

Here are the top ten things you need to know about CASL:

  1. CASL's Threshold Is Very Low: The basic prohibition contained in CASL is against sending a "commercial electronic message" , which includes all forms of electronic communication including e-mails, texts and instant messages as long as they encourage participation in a commercial activity, to customers, donors, members and others unless the recipient has consented to receiving the message.

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