Startups, Privacy And Cybersecurity: Q&A With Talia Abramowitz

Privacy and security have always been top of mind for customers, investors, and startups. How have you seen the ecosystem's approach to, and management of, privacy and security change over the years?

Traditionally, organizations took a compliance-driven approach to privacy and security. Today they approach it in a much more business-driven way, as the frequency and cost of data breaches have increased dramatically over the last decade and awareness of the potential costs of being unprepared has grown. Some companies see beyond the risk management aspect and look to leverage privacy as a source of competitive advantage as consumers are more attuned to where and how their information is stored, transferred, etc. We've also seen a shift in that privacy and security expectations are being increasingly driven by businesses and B2B relationships rather than customers, with a strong focus on trust and reputation.