Research continues to show that consumers expect businesses to
take action to protect, and are transparent about, the personal
information that they collect. Businesses can no longer ignore
their privacy and data security obligations. To do so, is to risk a
loss of consumer trust, which will result in a loss of revenue.
Cisco conducted a survey of 2,600 data security and privacy
professionals in 12 countries. Respondents were questioned on their
organization's privacy practices and spending, reactions to
privacy legislation, and artificial intelligence. Below are some of
the key findings of the resulting report, Privacy as an Enabler of
Customer Trust (Cisco 2024 Data Privacy Benchmark Study):
