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ARTICLE · 23 JUNE 2021

Keeping Up With CASL — Is Your Organization Compliant?

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Canada's Anti-Spam Legislation (CASL) is widely regarded as the strictest and most demanding anti-spam legislation in the world.

CanadaPrivacy
Kristél Kriel
Kristél Kriel
Adam Lakusta
Adam Lakusta
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Canada's Anti-Spam Legislation (CASL) is widely regarded as the strictest and most demanding anti-spam legislation in the world. When CASL came into effect in 2014, it dramatically changed the way organizations and individuals communicate using commercial electronic messages (CEMs).

CEMs include a variety of electronic messages including emails, text messages, social media messages (e.g. through Facebook or Instagram) and instant messages (e.g. WhatsApp message) when they encourage participation in a commercial activity such as sales or advertising messages. CASL requires organizations and individuals who send CEMs to meet a number of requirements such as obtaining consent from recipients.

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