As outlined in our May 2011 bulletin
"Are You Prepared for Canada's New Anti-Spam
Law?", almost every business and organization in Canada
will be affected by Canada's new anti-spam
legislation1 ("CASL"), and
should be aware of its key components and have a plan for
determining compliance requirements and implementing a compliance
program, where appropriate.
At the time of our May 2011 bulletin, CASL was expected to take
effect later in 2011. There have been many delays for the Federal
Government in bringing CASL into effect, but we are slowly getting
closer to implementation. At the Canadian Marketing
Association's CASL update webinar on February 12, 2013, a
senior official at Industry Canada suggested that CASL may not come
into effect until at least Q3 2014. This tentative prediction was
echoed by many stakeholders attending the Marketing
Magazine "Understanding Privacy in 2013" conference
in Toronto on February 28, 2013.
