Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 09 JUNE 2014

Your Widget Is Better Than The Other Guy's? Prove It. Before You Say So In An Ad. Or Else...

Blaney McMurtry LLP
Blaney McMurtry LLP
Contributor
Explore more from Blaney McMurtry LLP

It is a different matter when a company asserts its product's superior performance in a commercial and only verifies the assertion after the commercial airs.

CanadaMedia, Telecoms, IT, Entertainment
H. Todd Greenbloom
H. Todd Greenbloom
Author LinkedIn connections

Co-authored by Jessica Freiman

It's one thing to see a company falsely advertise its product with gross exaggerations – lose 10 pounds in two days with our supplement! Undo 40 years of wrinkles with one moisturizer!!

It would seem to be another matter entirely when a company asserts its product's superior performance in a commercial and only verifies the assertion after the commercial airs.

But in Canada, even if a company's claims about its product in its advertising turn out to be completely accurate, this can still land a business with a hefty Competition Act fine.

The problem? Violating the Competition Act's stringent testing requirements for products before advertising how they perform.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Driverless Taxis Set To Hit The Streets Of Toronto

Waymo's autonomous robotaxis are coming to Toronto by 2028, marking the company's first international expansion. As driverless vehicles prepare to navigate Canadian winters and city streets, questions emerge about safety records, insurance liability, regulatory frameworks, and how self-driving technology will adapt to snow, ice, and complex urban conditions that differ dramatically from their Arizona origins.
CanadaMedia, Telecoms, IT, Entertainment
Gluckstein Lawyers
Gluckstein Lawyers
Article

Fall Forecast: What To Watch In Canada’s Communications Sector

Canada's broadcasting, telecommunications, and satellite industries face significant regulatory changes this fall as Parliament advances key legislation. From the CRTC's implementation of the Online Streaming Act amid U.S. trade tensions to new lawful access requirements for service providers and the establishment of Canada's first space launch framework, these developments will reshape operational requirements across the communications sector.
CanadaMedia, Telecoms, IT, Entertainment
Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
Article

Employment Update: Ontario Workforce Priority Stream - New Ontario Immigrant Nominee Program

Ontario has launched a major overhaul of its Provincial Nominee Program, consolidating eight immigration streams into four and introducing the new Ontario Workforce Priority Stream with updated eligibility requirements. The changes expand access to workers across all skill levels while implementing stricter employer compliance measures and a redesigned Expression of Interest scoring system that prioritizes labour market integration factors.
CanadaImmigration
Blaney McMurtry LLP
Blaney McMurtry LLP
Article

Employment Update: The Court Of Appeal Provides Guidance On The Forfeiture Of Equity Incentives Upon Dismissal

When an Ontario employer terminates an employee holding unvested Restricted Stock Units, can forfeiture clauses in equity agreements lawfully eliminate the employee's right to continued vesting during the statutory notice period? The Ontario Court of Appeal's decision in Wigdor v. Facebook Canada Ltd. addresses this critical question, examining whether such provisions impermissibly contract out of Employment Standards Act protections and what financial consequences employers face when equity forfeiture term
CanadaEmployment and HR
Blaney McMurtry LLP
Blaney McMurtry LLP
Article

Court Of Appeal Summaries (July 13 – 17, 2026)

The Ontario Court of Appeal issued four significant decisions addressing construction liens, labour picketing injunctions, and residential tenancy terminations. These rulings clarify holdback priority calculations under the Construction Act, establish when labour dispute notice requirements apply to secondary picketing, and reinforce mandatory disclosure obligations for landlord's own use evictions under the Residential Tenancies Act.
CanadaLitigation, Mediation & Arbitration
Blaney McMurtry LLP
Blaney McMurtry LLP
Article

Court Of Appeal Summaries (September 7 – 11, 2026)

This comprehensive summary examines six significant civil decisions from the Ontario Court of Appeal, addressing critical issues in cyber insurance coverage, wrongful dismissal, real estate commission disputes, and municipal election compliance. The cases establish important precedents on contract interpretation standards, successor employer liability, and the scope of public oversight in campaign finance audits.
CanadaLitigation, Mediation & Arbitration
Blaney McMurtry LLP
Blaney McMurtry LLP