Top 10 Questions Directors Should Ask Re: Social Media

Strategy

1. What is the organization's strategy and goals for the use of social media?

Social media channels can be used for marketing campaigns, brand awareness, product feedback, investor communications, recruiting employees. The strategy should be based on business objectives with clear measures supported by high impact, low risk initiatives to start out.

Communication

2. What groups does your organization engage with on social media platforms?

Given the exploding levels of social media adoption, chances are any stakeholder group that the organization engages with is using social media channels. Identifying critical stakeholder groups is a first step, messaging for different audiences is next. At any time a customer, investor, shareholder advocate, employee or a regulator could be looking for information or talking about your organization.