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ARTICLE · 03 FEBRUARY 2021

Tokyo 2020 (?!) Olympic Games – Rule 40 Advertising Guidelines

Gowling WLG
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As the Tokyo 2021 2020 summer Olympic Games ("Games") get closer, companies who sponsor Team Canada athletes, but that are not official Olympic partners, need to be aware of how...

CanadaMedia, Telecoms, IT, Entertainment
René Bissonnette
René Bissonnette
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As the Tokyo 2021 2020 summer Olympic Games ("Games") get closer, companies who sponsor Team Canada athletes, but that are not official Olympic partners, need to be aware of how the Canadian Olympic Committee ("COC") will implement Rule 40 during the Games. Under the COC's Athlete Marketing/Rules 40 Guidelines ("Guidelines") for the Games, both sponsors and the Team Canada athletes they sponsor need to know the restrictions that apply to advertising campaigns during the Rule 40 period ("Rule 40 Period"), which runs from July 13 to August 10, 2021 (these dates, and the dates noted below that are predicated on the Rule 40 Period, are subject to further revision based on International Olympic Committee direction).

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